Data before opinion
No recommendation goes out without an entry behind it, traceable to its source document.
About us
Who founded it
Numera came out of a pain that repeated itself client after client: well-built companies, with solid operations, deciding without financial predictability — because their accounting and tax advisers delivered compliance, never reliable information.
Founding partner
Rafael Simões Pires
Founder of Simões Pires, Brazil's largest business consultancy: 10 years in operation, 400 employees and a presence in 10 states. He created Numera to close the gap he kept seeing in his own clients — the absence of financial forecasting backed by solid accounting and tax advice.
Founding partner
Bernardo Ataíde
More than 15 years in financial consulting for small and mid-sized companies, including controllership manager and CFO roles at companies such as Denso and Grupo Comerc. He brings the practice of someone who has been accountable for the number from inside the company, not only from alongside it.
Founding partner
Ricardo Winter Dornelles
Data scientist and programmer, with experience in financial analysis applied to legal departments. He is the one who turns accounting and tax routine into software — and who makes Numera's artificial intelligence work on auditable data.
Why we exist
Accounting should not be a dead archive
The accounting market was built to serve the tax authority. Numera was built to serve the people who decide: partners, CFOs, boards and banks. Compliance is still delivered on time — but it is a by-product of the process, not the final product.
Principle 01
Principle 02
A deadline is part of the deliverable
A result delivered late is not a result. Every close has a date and a named owner.
Principle 03
Automate the repetitive
If a task repeats, it becomes software. Specialist hours are for judgement.
Principle 04
Speak the client's language
A report that needs translating does not inform. We deliver a business reading, not technical jargon.
